Ryan Ziemba, Sales Coach
Smartphones, internet, ads, television, texting… the list goes on. Every second of everyday we, as professionals, are berated with these temptations that distract us from achieving our goals. It almost feels like a losing battle. In my career, I have faced, and still do, these same battles. What can a person do to combat this?
Goal setting. It’s not as easy as it looks but it can be made easier. Having goals set will keep your eye on the prize. You also have to have both personal AND professional goals. Usually your professional goals feed your personal goals but is not always the case. For each, you should have your ultimate, long-term goals set. From there, set a medium goal. One that you have to hit each month in order to obtain your long-term goals. Now set a daily goal that helps you hit your monthly one. The daily goal should be very simple and basic. How many contacts to get in touch with. How many calls, emails, demonstrations, etc. Establishing these personal and professional goals is the first step to having laser-like focus.
Work backwards. Now that you have your short, medium and long-term goals set, it’s now time to write down what you need to do. Work backwards in your logic, starting with your long-term goals. As an example, if you want to make “x” amount of money in 2015 then ask find out how many sales you need to close each month to earn the commissions you need. From there find out how many calls you need to make each and every day to close the amount of sales you need to earn those commissions.
Tunnel vision. Stop and ask yourself… Is what you’re doing RIGHT NOW helping you hit your goals? If that answer is no then refocus your energy toward the activities that do. It also helps to picture yourself completing the tough tasks ahead. You see Olympic athletes do this all the time right before a big event. They close their eyes and imagine doing their task perfectly. It puts them in that frame of mind where nothing will distract them. Before a demonstration or important meeting, imagine doing it perfectly and winning the business.
Health. Eating healthy, staying fit and getting enough rest are very important when trying to stay focused. Having the appropriate energy will ensure you are as productive and positive as possible. If you eat garbage then your mind will be full of trash (thoughts that distract). If you are tired then your mind will more easily drift or you’ll simply fall asleep at your desk. Neither scenario is good.
Staying focused takes practice and good discipline. Doing the things I mentioned above will help provide you a good place to start. Good luck and happy hunting!